In The News

Bringing Student Athletes & Brands Together to Create Powerful Partnerships & Additional Revenue Streams

Engage Audiences & Increase Revenue


Innovative New Media is a strategic marketing company focusing on NIL opportunities by bringing together brands, collectives,
and student athletes to enhance and create sustainable revenue flow for the student athlete.

What problem do we solve

We utilize a proprietary video commerce platform to provide the means for student athletes to connect with students and fans on and off the field. 

How is Innovative New Media different

Current NIL donor and marketplace solutions have fallen short and are not sustainable. We provide each collective an additional revenue stream to create sustained opportunities for student athletes.

What is our solution

We provide a sustainable retail solution utilizing short shoppable videos and live streaming, to create a transaction for the brands while delivering compelling content and user interaction.


  • Provides an authentic means for student athletes to connect with students and fans
  • Provides the ability for student athletes to be paid from day one
  • Bridges the gap between student athletes and brands
  • Bridges the gap between just viewing content and actually making purchases
  • Makes it available for brands to sponsor shoppable video and livestreams from the student athlete
  • Creates customer engagement


  • Ability to tap into various NIL collectives
  • Monetize student athlete content at scale
  • Creates sustainable revenue for the collective
  • Allow student athletes to create short shoppable video and livestreams
  • Allows you to utilize an advertising space you have never been able to access before…the student athlete
  • Create a brand transaction
  • Offers a unique approach
  • Over 100 years of combined experience as coaches, student athletes, and administrators of sponsor programs

Collective Partners